Apple TV: not only hire. Now also purchase of films on iTunes Store
Wednesday, May 7th, 2008
The first in May Apple has updated the software of Apple TV to enable the purchase of films directly from the device integrated with the TV.
The purchase of the first film that was allowed only to users who had available a computer Apple, is now allowed even to those who have only repono TV. So not only hire, but also the purchase of films can be comfortably seated on the sofa.
This strategic move is the natural evolution of what has become the Apple Store in recent years and opens the doors to a business that could become very important for Apple.
In addition, Apple announced that new films released on DVD (in America) by major film will be made available on the iTunes Store the same day of publication on DVD.
In the meantime we remain in Italy to watch, but expect confident for the future.
