Posts Tagged ‘market strategy’


Motorola cites a former manager in Apple hours

Monday, July 21st, 2008

 Motorola cites a former manager in Apple hours., Miscellaneous, History, Apple, market strategy

Motorola has said in court his former manager who now works for Apple. The accusation is of violation of non-competition and the fear that the huge amount of confidential knowledge - which man had access - have helped the success of 3G iPhone in the world. After six years in Motorola vice president Emea (Europe, Middle East and Africa), Michael Fenger, rose nell’entourage of Cupertino as vice president for global sales of iPhone, and quote him in court are told that :

He was informed of prices and margins, initiatives for customers and the allocation of resources. He knew also of product development, strategy and planning business and all resources used by Motorola.

According to the indictment, Apple would have drawn a full hands in this formidable reservoir of skills and knowledge, and would use for the global launch of its smartphones. But the real problem probably lies in the fact that Fenger would have violated a clause signed by himself in which promised not to work in a competitor for at least two years after eventuli resignation.

According to what is reported by Reuters, Apple would trincerata behind the no-comment, while any attempt to reach directly Fenger would have been fruitless.

RBC: with 3G operators and more, 14 million of iPhone by 2008

Wednesday, May 7th, 2008


More than 10 million. According to an analyst for RBC, the iPhone that Apple will sell by 2008 could well be 14 million, but will have to change strategy.

To contribute to success, to say RBC, will be different - and rather obvious - factors such as support for the 3G, the spread in more countries, the policy choice for the sale of applications and openness to business market. But the real turning point will come from another possibility, namely with the reduction (or elimination) of the constraints that bind iPhone exclusivity to a single operator. And indeed it seems that the prophecy is being true, considering that just this morning that both Vodafone Tim have finally dry issued press releases announcing the landing in Italy “melafonino.”

According to RBC, all these innovations will first impact the increase in sales in the old continent, could double or even triple. And if we add to this the discounts that could possibly provide managers, perhaps for the very wall of 10 million is not impossible to be killed.

Keep reading: RBC: with 3G operators and more, 14 million of iPhone by 2008